Personal data has enormous value - but only when the person it belongs to has agreed to share it
Organisations hold data about people that other organisations would pay to access. People hold data about themselves that could unlock better insurance rates, personalised medicine, and smarter financial products. But the regulatory environment - GDPR, PSD2, the Data Governance Act - makes data sharing without explicit, auditable consent legally and commercially perilous. The market needed an infrastructure layer that could enable data transactions between individuals, data holders, and data buyers, with consent as the fundamental mechanism and end-to-end encryption as the security guarantee.