Brand loyalty

Interactive Brand Loyalty

The Interactive Brand Loyalty is a solution built on New Media communication channels (SMS, Web, E-Mail), closely tied and personalized to the actual brand. Developing this solution we focused on the problems that usually arise with "traditional" loyalty solutions, such as high maintenance costs, communication through conventional channels, lasting and manual database building and maintaining processes.

E-Group's Interactive Brand Loyalty System provides an effective solution to these problems. A brief over view of the promotion mechanism is based on our solution. In the packaging of the product (bottle cap, pack-insert etc.) we place an individual code (proof-of-purchase). After the costumer purchases the product he/she gets this code and sends it in to a central telephone number - via SMS. The code sending can also be done through a promotional web-site. By sending in the code, customers register themselves to participate in a promotional game, where every further code sent in increases the virtual point-account. Once the registered customer reaches a pre-defined total, he/she receives an instant gift or may participate in a drawing.

Advantages of Interactive Brand Loyalty

Value added solution - efficient brand builder
Increases consumer loyalty
Constant monitoring of marketing and commercial records
Influences consumer's behaviour
Effective consumer database building

Naturally, any kind of creative concept or promotional architecture can easily built upon our service.

Trade Loyalty System

This solution can also be used as a Sales Force Automation tool. The majority of information needed to run ANY business is stored behind a firewall. This can make it very difficult for remote staff, customers and partners to access illegally.

E-Group's Trade Loyalty System is the ideal solution for big distributional companies. It allows intelligent and secure flow of information between the enterprise and the networked partners using wireless technology.

Important advantages of such a solution:

Access and update database (e.g. real-time inventory)
Increased partner loyalty
Constant Monitoring

The flexible technical environment of such a loyalty system allows the building of a personalized solution for your company based on Your specific demands.

What E-Group offers is

System building
Hosting
SMS-Routing
Database maintenance
7*24 support

Petrol Station Integrated Solutions

E-Group has had a fruitful cooperation with TOTALFINAELF Hungaria for over 8 years, during which we have developed a complete, up-to-date Retail Solution, presently deployed in their Hungarian petrol station network. E-Group has gained in-depth experience in the requirements of petrol station Back Office/Head Office systems.